Led global design operations for BlackLine’s team of four senior and mid-leveldesigners, promoting collaboration and creative thinking, while producing 500+annual data-driven design projects including strategic design, promotional materials, brand campaigns, event design, and website UX.
Partnerswith executive leadership to define and educate on brand design standards along with external and internal communication.
Led cross-functional teams in the creation and implementation of go-to-market strategy, ensuring alignment with brand objectives.
Designed global brand standards for BlackLine’s primary and ancillary events, including internal / external conferences, tradeshows, and community groups, driving visual consistency across over 20+ global annual events.
Led strategic direction and experience design for BeyondTheBlack, BlackLine’s annual three-day user conference with attendance of 2,000+.
Demonstrated a committed approach to build BlackLine’s web design system, component library, and content management system, drastically increasing process optimization andreducing time to completion by ~2x across all web projects.
Cross-functional collaboration with executive teams, product marketing, and sales enablement on integrated campaigns for both in regional and global markets.
Directed BlackLine’s 2025 brand refresh, delivering a full overhaul of web, print production, and event collateral.
Spearheaded research and adoption of AI-powered creative tools and automation workflows, reducing prototype development time by 20%.