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Wonderlic is a leading provider of talent assessment solutions designed to help organizations make smarter hiring and development decisions. I created motion design for two of their flagship products, Wonderlic Select and Wonderlic Develop. The videos were crafted to align with Wonderlic’s modern, professional brand identity while making complex ideas approachable and engaging.
View ProjectClient
Wonderlic
Category
Motion Graphics
Services
Creative Direction
Illustration
Animation
Year
2024
The Challenge
The challenge was to communicate the value of Wonderlic’s products in a clear and visually compelling way. Each video needed to simplify technical features into digestible narratives while remaining consistent with the brand’s identity and tone, ensuring that both products had unique yet cohesive representations.
The Solution
I developed motion graphics and animation that translated product functionality into intuitive visual storytelling. By focusing on clarity and key solution features, I was able to highlight product benefits in a way that serves each video as both educational tools and marketing assets.
Results & Impact
The final videos became high-performing content on Wonderlic’s website, driving engagement and helping users quickly grasp the products’ value. They strengthened brand cohesion and supported both marketing and sales efforts.
Tools Used
After Effects
Illustrator
Premiere Pro
Partners
James Kim, Producer & Designer
Paul Slemmer, Sound Design