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TadHealth is a mental health and wellness platform that provides accessible support to students and school communities through digital tools and professional care networks. I was brought on to lead a comprehensive rebrand, evolving the company’s identity to better reflect its mission of care, accessibility, and trust. This included redesigning the logo, visual identity, and core marketing materials.
View ProjectClient
TadHealth
Category
Branding
Services
Branding
Creative Direction
Graphic Design
Illustration
Year
2025
The Challenge
TadHealth was at a pivotal point of growth and sought a refreshed brand identity that could better express the care, trust, and support it provides to students and school communities. The goal was to evolve the brand in a way that would resonate with a wide range of audiences, including students, parents, educators, and administrators, while staying true to its core mission and values.
The Solution
I collaborated closely with executive leadership to align on brand values, mission, and tone, conducting strategic discovery and visual research to guide the design direction. From there, I developed a refreshed logo, color system, typography, and illustrative components, culminating in updated brand guidelines, redesigned marketing collateral, and a new website experience.
Results & Impact
The new identity has strengthened TadHealth’s brand recognition and created a more unified and emotionally resonant presence across digital and print channels. The refreshed visuals now reflect the company’s core commitment to care, trust, and student well-being.
Tools Used
After Effects
Figma
Illustrator
PowerPoint