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Jema is an AI-driven career platform designed to help people navigate the modern job market with confidence and clarity. I partnered with their team to shape a creative direction and brand identity that highlights the platform’s role as a supportive personal assistant powered by Agentic AI.
View ProjectClient
Jema
Category
Branding
Services
Creative Direction
Branding
Illustration
Web Design
UX/UI
Year
2025
The Challenge
The core challenge was to present Jema as a positive and empowering force within the competitive job market. The brand needed to feel approachable, uplifting, and trustworthy while also communicating the advanced capabilities of its AI-driven personal assistant.
The Solution
I developed a creative direction that balances innovation with warmth, blending human-centric design principles with modern visuals that better engage with Jema's core audience. Through brand identity, a new website, and refreshed marketing materials, I emphasized Jema’s mission to empower users and position the platform as both cutting-edge and supportive.
Results & Impact
The refreshed creative direction helped establish Jema’s unique voice in the crowded career-tech space, setting the tone for growth and user trust. The brand now stands out as an empowering tool that resonates with job seekers navigating their next career move.
Tools Used
Figma
Illustrator
Spline
Webflow