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Domino Data Lab is a leading enterprise AI platform that helps organizations orchestrate, scale, and accelerate their AI initiatives. I provided motion design and creative direction for a series of different explainer videos that distilled Domino’s unified platform into a clear and engaging story for enterprise audiences across all industries.
View ProjectClient
Domino Data Lab
Category
Motion Graphics
Services
Creative Direction
Motion Graphics
Year
2024
The Challenge
The client needed to communicate the value of a complex AI platform in a way that was fast, approachable, and aligned with their existing brand. The series of animated videos had to strike the balance between technical accuracy and high-level storytelling while remaining visually cohesive.
The Solution
I expanded on Domino’s established brand style to design a motion graphics framework that simplified technical concepts into digestible visuals. Through careful pacing, transitions, and narrative flow, the video clearly conveyed how the platform unifies and scales AI across teams and industries.
Results & Impact
The final explainer video effectively demonstrated Domino’s platform capabilities, providing sales and marketing teams with a powerful tool to introduce the product to new enterprise clients.
Tools Used
After Effects
Illustrator
Premiere Pro
Partners
James Kim, Producer & Designer
Paul Slemmer, Sound Design