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BlackLine is a leader in financial close automation and operational finance solutions. For their annual flagship event, BeyondTheBlack, we crafted the visual identity, event design, and touch-point ecosystem, from the digital to the physical, to elevate the brand and unite attendees around a cohesive, immersive experience.
View ProjectClient
BlackLine
Category
Event Design
Services
Branding
Creative Direction
Presentation Design
Print Design
Web Design
Year
2025
The Challenge
BlackLine needed an event presence that felt distinct, premium, and unified across many channels (website, video, collateral) yet flexible enough to adapt to changing content and logistics. The team also faced tight timelines, coordination across multiple vendors, and the need to maintain brand fidelity across evolving assets.
The Solution
We developed a central brand aesthetic that guided all visual and motion decisions, then extended it into the opening video, stage design, signage, web UI, printed collateral, and experiential elements. Close coordination between creative, production, AV, and content marketing teams ensured consistency and responsiveness. Photography and on-site direction reinforced the look & feel to capture moments that further supported ongoing marketing.
Results & Impact
The event launched with visual coherence at every touch point, reinforcing BlackLine’s positioning as a forward-thinking, premium brand. Attendee feedback and post-event metrics showed increased brand recall and stronger connection to BlackLine’s messaging.
Tools Used
After Effects
Cinema 4D
Figma
Illustrator
PowerPoint
Premiere Pro
Buff Motion - Animation Support
ARC8 Productions - AV/Event Production